Websites are like an online reflection of your business on different platforms. In today’s world, having a strong online presence is as important as having a portfolio for your business. An attractive user interface is not only an important aspect of a website but also a major factor that affects ranking. When you check website google ranking you have seen that SEO audits or reports also access the interface of the website. From the perspective of audiences, the layout or design of the page widely impacts engagement and ranking of the site.  

SEO (Search Engine Optimization) is influenced by many factors, and one of them is UI/UX design. Suppose you are a user and landed on an improperly designed website, and you are unable to understand complex navigation. There are chances that you may leave the site in less than a minute or may not visit the site again. In contrast, if you have visited a well-designed site and the navigation is easy to understand. There are chances that you may explore the pages of the websites. So that is how simple, yet attractive designs increase activity on the site.  

Let’s start by understanding the importance of UI/UX design.

As the dynamics of the digital age shift, in which UI/UX designs are playing a vital role and currently influencing the web right now. Thousands of internet users are just visiting numerous sites to check out the layouts of the websites. Every day the UI/UX designers introduce new designs and perfectly blend creativity with technology. A visually appealing website boosts engagement that directly impacts the traffic and ranking of the website on the browsers.  

Ranking on the browsers is the main goal of performing search engine optimization. Traffic can be brought by SEO, but engagement on the site clearly depends on design and content on the website. A combination of attractive layout and relatable content is all you need to make traffic stay on your website. So, it will not be wrong if we say that UI/UX design is correlated with SEO ranking.  

What is UI/UX?  

Terms UI and UX are two different aspects of visual representation. UI (user interface) is responsible for designing layouts with attractive graphic designs. It makes the website visually appealing and eye-catching. UI is used to construct a website inclusive of sound, style, and responsiveness. The focus of the UI is to create a look and feel of a product. With a combination of illustrations, images, animations, videos, and photographs, the layout of the website is designed to align with the business.  

When it comes to UX (user experience), it refers to the overall user experience from product design to digital interfaces of the website. UX has a major role in building a brand identity and helps in creating a robust foundation for the business. From complex designs to easy navigation, everything is managed through UX and is responsible for providing relevant experiences to users. The UI/UX designers play a vital role in bringing life to the expected designs of the clients using several software programs.  

How is Ranking Impacted by UI/UX Design?  

When you check website Google ranking, you will notice a column of bounce rate. It is a percentage at which a user shifts to the other pages of the website. If the bounce rate is low, understand that the user is not staying on your website for more than a minute; it negatively impacts the rankings on the browser.  

In case you are having a good bounce rate, then you will see more organic traffic on your site. As it indicates engagement, Google will make your site appear in relevant searches by noticing user activity on your site. One of the major factors of UX that is responsible for increasing engagement is decreasing the loading speed of the website. A fast-loading website will automatically have more user activity than one that is taking time to load. The best websites are ones that open in less than 3 seconds.  

UX Contribution to SEO Ranking  

• Mobile-friendly websites can be easily delivered by UX design. Most of the users on the internet today are mobile users. So, with a mobile-responsive website, you can reach a wider audience.  

• The content should be informative so that the user can interact with the content. User experience helps in adding emotional or attractive features to brand identity. Which psychologically attracts customers to explore.  

• Easy navigation of the site helps visitors in exploring other pages. It not only boosts engagement but also leads to increased chances of turning leads into clients. So, the motive of UI/UX designers is to create an eye-catching design that will force visitors to explore more.

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