You may all have heard of a saying, “Content is King.” It completely justifies today’s era of digital marketing. There is a wide audience that consume content through various social media platforms like Instagram, Facebook, Twitter, and others. So, in several research projects and after summarizing the reports. Digital marketing analysts have seen that nowadays people are more attracted towards graphical content than the text.
Informative graphics and feature images with Alt attributes help in easier website ranking on the search engines. Images of the sites are the transformative force for a website to rank easier across all search engines. By optimizing the alt attributes of the images, you can make your website images rank easily, as Google bots will understand the images through keywords. Through our latest blog, learn about the importance of image SEO and ways to perform it.
What is image SEO?
According to current scenarios of the digital era, many of you will agree on the fact that humans are visually oriented creatures, and an attractive image or graphic never fails to grab their attention. It is clearly stated in reports of digital analysts that content that contains an image receives better responses than the content without it. The primary motive of the image search optimization is to bring engagement to the website. It ultimately leads to increased search engine visibility and rankings on the search engines.
Benefits of performing image SEO
- Improves Ranking
When we talk about ranking on Google, images play a vital role in getting ranked on Google Images. With keyword-stuffed alt text attributes, you not only get ranked, but your presence and visibility also get acknowledged by Google bots. Alt attributes increase their chances of appearing in search results, even if the user is searching about your brand or services.
- Better User Experience
Website ranking is one aspect of image optimization. High-quality, graphically presented, relevant images also boost the engagement rates of the site. Low bounce rate and traffic stability also improve page and domain authority; it indicates that users are getting a satisfied experience. It also increases the chances of revisiting.
- Fast Website Loading
Heavy images with large formats can affect the loading speed of your website. How would you feel that after posting quality content, your bounce rate is low? Yes, it can happen in a situation where you are posting unoptimized content on the website. So by posting compressed images with attributes, it will not only improve loading speed but also bring traffic to your website.
- Positive Social Media Approach
By redirecting images to your social media, you don’t only make your content reach millions but also get a much newer audience to your website. Attractive creatives or graphical designs and image search optimization are like a necessity for your business to make a robust digital presence of your site.
Ways to do image SEO
1: Choose a compressed file format.
Restrict from posting large images with formats like JPG. You can try posting images in formats like PNG, JPEG 2000, or WebP. These are also known as next-gen formats. While converting images, ensure that only size gets reduced, not the quality. By uploading images in these formats, you can make your website lighter and ensure seamless loading.
2: Use optimized alt text.
You may optimize every piece of content on your site, but do you know that optimizing images is equally important? You cannot just put any alt attribute for your site; it must be optimized or aligned with the SEO marketing keywords. Your alt attribute to the image includes the schema type, links the image with a direct URL, and provides a brief and relevant description of the image while posting on your site.
3: Post original content
Stock images have multiple alt attributes and are easy to seize. So, posting original or curated graphics is beneficial as Google considers original or fresh content, and chances of ranking get increased. Unique and original valuable content makes the page much more attractive and valuable for your audiences.
4: Do regular social sharing.
Instead of just posting a regular post, it is better to post it with Open Graph (OG) meta tags. It involves code snippets to present in a well-structured manner. By adding meta tags, you can create clickable and more visible content on different platforms. It also interlinks the website with other platforms that increase the discoverability in the SERPs.
CTA: Visit our categories to learn more about social media and website ranking strategies.
Conclusion
Search engine optimization is an ongoing process; you have to make regular updates with time and search engine algorithms. So, you must keep refining and testing strategies to determine ways that work for your audience and website. Start optimizing from text to graphical content and watch traffic coming to your website. Boost website activity with correct optimization and enhance the ranking on search engines.
